Reduce Cart Abandonment
Shopping Cart Abandonment
Figures suggest that around 88% of shoppers haven't completed a transaction online- in the industry this is known as shopping cart abandonment. Obviously losing potential customers isn't great for any business but there are a number of things that can be achieved to help minimise shopping cart software abandonment.
Analytics tools such as Google Analytics are useful to determine when clients are entering, and most importantly, leaving the checkout process. In Analytics this is known as Funnel Visualisation- the payment completed page coming to the end of the funnel. If for instance most visitors never go beyond the shipping details page you should concentrate on redesigning the page or perhaps informing customers from the shipping costs earlier in the process simplifying the shipping costs if this sounds like putting customers off. High shipping costs are one of the main reasons for shopping cart software abandonment. Offering free delivery might not be a choice if you wish to stay competitive on product pricing so you will need to consider what will perform best for you.
Best practice shows that checkout processes should be as quickly and as simple as possible- plain painful and complex steps will definitely result in the lack of customers. By creating a more efficient process you'll ensure you retain as numerous customers as you possibly can. Around a fifth of online shoppers don't follow through with a purchase due to concerns about security. By displaying security icons through the checkout process you'll reassure customers that you're a safe site and cause them to become buy from you.
Of course it's not just your shopping cart software that you need to consider around a third of shoppers who abandon their shopping cart before buying are price checking and a quarter leave the site if the prices are too high. Making your prices as competitive as you possibly can can help hold onto valuable custom.
It'll never be easy to completely eradicate shopping cart software abandonment, a large proportion of customers only will not be ready to buy. By making sure you have a large amount of information on your site and by giving customers the opportunity to save the merchandise for later will help get customers to come back and buy from you.
Shopping Cart Abandonment
By using best practice and analysis your sites performance you'll be able to lessen the number of customers who leave your website before making an order.
Figures suggest that around 88% of shoppers haven't completed a transaction online- in the industry this is known as shopping cart abandonment. Obviously losing potential customers isn't great for any business but there are a number of things that can be achieved to help minimise shopping cart software abandonment.
Analytics tools such as Google Analytics are useful to determine when clients are entering, and most importantly, leaving the checkout process. In Analytics this is known as Funnel Visualisation- the payment completed page coming to the end of the funnel. If for instance most visitors never go beyond the shipping details page you should concentrate on redesigning the page or perhaps informing customers from the shipping costs earlier in the process simplifying the shipping costs if this sounds like putting customers off. High shipping costs are one of the main reasons for shopping cart software abandonment. Offering free delivery might not be a choice if you wish to stay competitive on product pricing so you will need to consider what will perform best for you.
Best practice shows that checkout processes should be as quickly and as simple as possible- plain painful and complex steps will definitely result in the lack of customers. By creating a more efficient process you'll ensure you retain as numerous customers as you possibly can. Around a fifth of online shoppers don't follow through with a purchase due to concerns about security. By displaying security icons through the checkout process you'll reassure customers that you're a safe site and cause them to become buy from you.
Of course it's not just your shopping cart software that you need to consider around a third of shoppers who abandon their shopping cart before buying are price checking and a quarter leave the site if the prices are too high. Making your prices as competitive as you possibly can can help hold onto valuable custom.
It'll never be easy to completely eradicate shopping cart software abandonment, a large proportion of customers only will not be ready to buy. By making sure you have a large amount of information on your site and by giving customers the opportunity to save the merchandise for later will help get customers to come back and buy from you.
Shopping Cart Abandonment
By using best practice and analysis your sites performance you'll be able to lessen the number of customers who leave your website before making an order.